I understand that in clinical development it is important to determine the potential value of a device or drug. How should the proposed value proposition guide or relate to design of clinical development path?
Agreed, engaging with physicians prior to product development is absolutely essential. There are way too many products looking for a solution. Fortunately, the AMA Physician Innovation Network provides direct access to survey physicians and get feedback. I am currently running a survey on how pain management physicians assess there patients.
Julia, this is largely up to the founders of the startup. But, as a clinician, if I had my way, the founders would talk to the clinicians in customer discovery processes before designing a device. The problem is that sometimes the analysis seems to be too simplistic. Because the med economics is complex (especially here in OC), there is a need to be very wise in targeting specific use cases.
Agreed, engaging with physicians prior to product development is absolutely essential. There are way too many products looking for a solution. Fortunately, the AMA Physician Innovation Network provides direct access to survey physicians and get feedback. I am currently running a survey on how pain management physicians assess there patients.
Julia, this is largely up to the founders of the startup. But, as a clinician, if I had my way, the founders would talk to the clinicians in customer discovery processes before designing a device. The problem is that sometimes the analysis seems to be too simplistic. Because the med economics is complex (especially here in OC), there is a need to be very wise in targeting specific use cases.