I understand that in clinical development it is important to determine the potential value of a device or drug. How should the proposed value proposition guide or relate to design of clinical development path?
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Agreed, engaging with physicians prior to product development is absolutely essential. There are way too many products looking for a solution. Fortunately, the AMA Physician Innovation Network provides direct access to survey physicians and get feedback. I am currently running a survey on how pain management physicians assess there patients.
Julia, this is largely up to the founders of the startup. But, as a clinician, if I had my way, the founders would talk to the clinicians in customer discovery processes before designing a device. The problem is that sometimes the analysis seems to be too simplistic. Because the med economics is complex (especially here in OC), there is a need to be very wise in targeting specific use cases.
Agreed, engaging with physicians prior to product development is absolutely essential. There are way too many products looking for a solution. Fortunately, the AMA Physician Innovation Network provides direct access to survey physicians and get feedback. I am currently running a survey on how pain management physicians assess there patients.
Julia, this is largely up to the founders of the startup. But, as a clinician, if I had my way, the founders would talk to the clinicians in customer discovery processes before designing a device. The problem is that sometimes the analysis seems to be too simplistic. Because the med economics is complex (especially here in OC), there is a need to be very wise in targeting specific use cases.